Instagram India recently held an event, Food @Instagram, where renowned chefs, food bloggers and food stylists came together for a discussion on how Instagram has helped them grow their business.
Instagram has changed the way we look at food. Right from shaping the food culture to helping experts make gastronomical breakthroughs, it has provided the much needed momentum and platform to food legends to experiment and evolve.
Recently, at an event in the Capital, Food @Instagram, renowned chefs, food bloggers and food stylists came together for a discussion on how Instagram has helped them grow their business. The panelists included Chef Kunal Kapur, celebrity Chef and Restaurateur, Pooja Dhingra, Deeba Rajpal, Food Blogger and Stylist at Passionate about Baking, Archana Doshi, CEO & Founder of Archana’s Kitchen and Shilpa Mitha, Food Miniaturist.
Speaking to indianexpress.com, Kunal Kapur explained, “Instagram is a great source of inspiration when it comes to cooking and food styling. There are lots of communities where you could get ideas on how you can bake your food in the form of videos and photos. When you are creating or styling food, it’s all about getting inspired. And Instagram is one of the platforms that help do that. There are so many different ways to style and plate even a simple rajma chawal dish.”
Pooja Dhingra, who created Sonam Kapoor and Sagarika Ghatge’s wedding cakes said, “As a chef and restaurant owner, I decided to do something innovative last year. We created something called the ‘Pink latte’. We thought ‘let’s just launch it and see how it goes’. The number of people that showed up in the cafe just to take a picture of that coffee, it was amazing. Then we had to make it permanent and now it’s on our menu. If you type #pinklatte, you will see all of Le15 Patisserie’s special latte on that.”
